Well, it has a round dial, but otherwise it looks new Galaxy Watch Ultra There is only one source of inspiration to know: the Apple Watch Ultra 2. Even the standard dial including the orange accents, the diver’s strap and its font are based on the Cupertino company’s smartwatch. The same is true with them Galaxy Buds 3 out of. Although these can also be made in silver if desired, they have a case that looks similar to the AirPods and there are some similarities in design. We don’t know what Samsung – a very innovative company indeed – is doing here. But Criticism from the gadget scene Quickly followed. And, according to a new report, it’s happening internally as well: Samsung Electronics chairman Lee Jae-yong is said to have personally intervened.
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The gentleman chairman is angry
As the South Korean media Azunews writes, Lee Jae-yong was “displeased” with the work of the mobile division (internally called MX). He is reported to have even demanded A “Complete Management Analysis” to carry out. The atmosphere was “cold as ice”. The meeting was about the controversy surrounding “Apple design plagiarism and quality”, which centered on the Buds 3 and the new Galaxy Watch. An insider told AzuNews that the mood was “really not good.”
It is not known what exact words Lee Jae-yong had for the team. However, “personnel measures” are said to have been taken against some managers, including the group management of the MX department. The chairman is known as a mild-mannered person, Azunews said. Previously there was a more positive mood within the MX department due to the AI ​​functions added to their smartphones. Now it looks like the competing department DX (“Device Experience”) is getting more bonuses, the report continues.
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Samsung’s design decisions were also criticized in South Korea. The operation of the Buds 3 is now based on the AirPods, the charging case is “almost identical” and Samsung has also adopted gestures. It is also incomprehensible that the Galaxy Watch Ultra has adopted the orange color of the Apple Watch Ultra.
Quality also appears to be problematic. Parts of the Galaxy Buds 3 Pro were apparently broken; the ear tips are “fragile” according to Azunews. It can now be assumed that the MX division will reconsider its design ideas and proceed differently in the next few years of products. However, the next Galaxy launch is only a few months away.
(B.Sc.)
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