Due to Apple’s iPhone Tracking Protection: Bundeskartetellamt is worried

New Antitrest Cosmoller for Apple: Even after the Federal Court of Apple’s Federal Court of Justice, it has apparently classified as a “company with an excellent market power”, which was decided by Federal Cartel Office 2023, German competition The authority has also registered concern about now. So -Cold App Tracking Transparency (ATT). Since 2021, technology, including the same outline, is forcing users to pursue users, who are persecuted on a single software for advertising purposes to seek permission – which do not do many naturally. In early 2022, the federal cartel office prepared “initial suspicion”. Now Apple has been informed in an official letter with legal evaluation.

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Apple’s “Comprehensive and Low Data Treasure”

The main reason for concerns is that the “close requirements” of the ATT system apply only to other app providers, but not only for Apple. “According to the Federal Cartel Office, it can be a violation of special abuse rules for large digital companies (§ 19A paragraph 2 GWG (law against restriction) and Article 102 against general misconduct rules of TFEU (on contract ( On contract) European Union Work system) “So Authority In a press release from Thursday,

Evaluation Apple USA and Apple moved to Germany. Apple now has an opportunity to comment on the allegations. According to Cortelam Head Andreas Mund, Apple is the operator of a broad digital ecosystem. “With many services and connected devices, app stores and Apple IDs, the group has their own customers who are far -wide data.” Apple uses the use of this data to offer places for individual advertising in the app store “and generates high income by it. For other companies, individual advertisements are also of great economic importance. However, they did not have “wide and deep data treasures” like Apple. “However, access to users’ relevant data is quite difficult (by ATT).”

Consent question

Bundeskartellamt, among other things, criticizes Apple trekking, in the sense of Att, only as “cross-company data processing” for advertising purposes, but not its process of Apple, ” From the store, Apple ID and connected devices- to combine and use advertising purposes “. However, it is possible to switch to individual advertisements in app stores and other services, for which Apple Stops your own setting menu,

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In addition, Bon Cartel Guards criticize that Apple designs questions for more untreated for his own advertising measures. Users will be shown up to four consecutive query windows (for consent) in ATT, “” Most two “with Apple apps. Also, Apple’s first party tracking is not named as this. Finally, Federal Cartel Office is not the name The current questions encourage users to allow Apple to process data processing. . “Apple now has an opportunity to comment on the allegations. Bundeskaretellamt emphasized that the investigation” works closely with the European Commission and other national competition officials “. Many parallel procedures run there.

(BSC)