Despite the relatively high price of at least 699 euros, the iPhone 16E is clearly a seller for Apple. This is shown by new data from the Counterpoint Research Market Research Institute for the shares of the smartphone market worldwide. According to the latest surveys from the company, Apple first made it in the first quarter of 2025. To become smartphone market leaders worldwideThe market share is 19 percent and has not changed compared to the previous year. But the market leaders worldwide, Samsung, clearly lose – 20 to 18 percent. With units sold, it is much better for Apple. According to Counterpoint Research, the group was capable of selling 4 percent more here, Samsung was 5 percent less.
Market is growing, but now it will be uncertain
Overall, the global smartphone market has increased slightly to -3 percent. However, the controversy over the tariff of Trump administration causes uncertainties to move forward. According to Counterpoint Research, Apple managed to increase its sales in the first quarter, especially due to the iPhone 16E. In addition, Apple was able to score specifically in emerging markets – for example in India, but also through the new price cut in China which worked clearly well.
Counterpoint research captures the so-called cell-through shape, ie the sale of equipment. In other market share locations in the first quarter, Xiaomi (14 percent), Vivo and Oppo (8 percent) and a large block were landed from other manufacturers (33 percent) behind Apple and Samsung. In addition to Apple, Vivo and Xiaomi device sales (plus 5 or 6 percent) and other manufacturers (plus 6 percent) increased. Oppo recorded a small minus of 1 percent.
Europe and USA Stable
Despite the challenges in its largest markets, Apple has finished first on market share, the counter -point continues. There was stagnation in the United States and Europe – sales were also decreasing in some cases. Japan, India and the Middle East, Africa and Southeast Asia increased in double digits.
According to market researchers, Samsung was once again a step ahead in March. S25 initially made a slow start. However, the sale of Ultra model is now increasing and cheap a chain also increased again. So it may be that Apple’s leadership is less.
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