Counseling Management: Ordinance against cookie banner floods applies

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Counseling Management: Ordinance against cookie banner floods applies


From Tuesday, users do not always have to agree to use cookies. Instead, you should be able to permanent your decisions related to browser files used for target advertising. In theory, it creates new regulation on consent management services. This determines a legal framework for an alternative process that enables integration of independent services. Bundestag and Federal Council approved regulation last year. This now applies from 1 April.

Based on the information stored in cookie or similar techniques, a web server can identify the final user, restore the user -specific settings, carry the range measurement, track activities (tracking) or show individual advertisements. In theory, telemedia providers should ask users within the meaning of general data security regulation (GDPR) for every use of their service for consent. Once the consent is given and documented, users should no longer be saved continuously by the ballast banner.

Ordinance The telecommunications is based on Article 26 of the Digital Date Protection Act (TDDDG). He basically provides for the development of recognized services for consent management, which enables “user -friendly and competitive procedures” and technical applications to achieve cookie decisions. A glued point of regulation: Integration of relevant services is voluntarily. In addition, flat-rate default settings are not planned to track cookies.

With the new approach, “We reduce the number of clicks required and give better observation to users and give more control over their consent”, Federal Digital Minister Volkar Volcar is confident about Visting (independent)This strengthens data protection and digital self -feeling. According to the regulation, the decisions made are valid “as long as there is nothing more than the parties’ reference or expectations”. Recognized service for consent management may remind users of their approach for relevant inquiries as soon as possible after one year.

Technically, “Personal Information Management System” (PIMS) or single-sign-on solution is considered technically. But with solid providers in the sense of regulations, it looks maura. They are recognized after a safety concept by Federal Data Protection Officer Louisa Speech-Rimenschnider. This recently explained the requirements and provided a form for online application. Accordingly, various technical and organizational protective measures have to be explained. still There are no applications for recognition,

Consumer advocates complain that the website operators do not need to accept the decisions submitted. If users have not approved to set cookies, online services may again ask for consent you want. Only an opt-in is permanently applied. The users who click on “Accept” can no longer rely on your browser’s data protection -tacking and secure from profile formation by the friendly settings. Browsers must save cookies – contrary to users’ will. This will harm manufacturers who shield their users by pre -determined. Lower Saxony Data Protection Officer Dennis Lehamcamping also fears that regulation will miss its goal.


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