Apple wants to offer its users more famous film titles as part of TV+. To this end, the company is in talks with major Hollywood studios, Reports Financial news agency Bloomberg. The streaming service already occasionally archives content, but in a special way: films like “Gravity” or “Mean Girls” were available to US users alone for a few months, then they disappeared again. The experiment was a success, according to the report. Apple has now approached “several other” studios to acquire more content and make it accessible internationally.
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There – and then gone
It is not new that streaming services only hold licenses for a certain period of time. For example, there are lists of movies on the Internet Disappearing Again on Netflix. This is an unpleasant experience for users, as they first have to look up where the strip can be found – and change the service if necessary. However, Apple did a little more, as the company sells ephemeral movies as gifts to users, which are only available for a limited time.
It is unclear if that will change now or if the strategy will remain the same. Apple is said to have secured licenses for a total of 50 Hollywood films this year, including classics like “Titanic.” Studios were already waiting for the company to secure more archive content. This will help retain users rather than letting them move from streaming service to streaming service. Entertainment companies like Disney or Warner Discovery are now more willing to offer licenses to competitors rather than just distribute content through their own streaming services like Disney+ or Max. It’s all about increasing overall sales.
Vision Pro: More in-depth content from AppleApple’s strategy remains the original product
However, TV+’s core strategy should not change. It relies entirely on original items that Apple produces in collaboration with the studio or even its own production department and smaller companies. It is becoming increasingly successful: shows like “Ted Lasso” or “The Morning Show,” with a recent 72 Emmy nominations, are favorites of audiences and critics.
However, Apple has problems with particularly expensive productions such as the spy film “Argyle”, which is said to have turned out worse than expected. Apple TV+ is said to have a usage share of only 11 percent in the United States, Netflix is ​​significantly higher at 55 percent of homes.
(B.Sc.)
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