The search advertisement alone was yesterday: Apple’s advertising platform is called “Apple Advertisement” instead of “Apple Search Advertising”. The advertisement offer “grow” beyond the discovery, which is why the company decided to change the name, Apple said as a reason. The new advertising format or banner placement has not been announced.
Apple’s growing advertising business
Pure search engine advertising day has been in the app store for a long time: for a good two years, the banner app is also releasing in the main view of the Store app, which appears immediately after the opening. 650 million users open central apps for sale on iphones at least once a week, So appleHowever, the figures still come from 2022 and are likely to be more. With advertising in the app store, which is intended to apps, Apple, according to industry supervisors, now produces several billions of US dollars in a year.
So far, Apple’s advertising platform has created only two apps: App Store and Apple News is not available in Germany. In the latter app, advertising fee is also allowed for other products. In addition to its in -house advertising platform, Apple allows other seats to allow publishers to marketing their content themselves. The group is also one of its advertising platform.
Many advertisements are possible in Apple Apps
In the industry, it is regularly estimated that Apple can easily increase its advertising business easily: in -house, pre -installed apps provide many potentials. advertisingArea – and thus further sales capacity. Finally, the Apple Maps and Apple Card are particularly discussed as a potential candidate for advertising. Apple is also integrating more advertisements in its own operating system, for example in settings. So far, drumming for in -house services, advertising space on third parties has not been marketed. On the other hand, Microsoft, even tested an advertisement -find office.
According to the group in self-consciousness for their ads platform, the users rely on Apple and trust “, which is why they will” interaction “with advertisements. The group does not allow small scale targeting, but it creates large user segments and may fall back on detailed use and device data, including information in the Apple account on rough location and age and address.
(Lbe)
