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Software maker Adobe has expanded its generative AI service Firefly to include a video model. So far, users have been able to generate illustrations, vector models, and simple layouts with Firefly.
On the occasion of its Max in-house exhibition, Adobe also released a beta version of the Premiere Pro video editing service, which can expand the content of video clips.
Generative Editing in Premiere Pro
In Photoshop, the most popular function is “generative filling”, that is, expanding existing material using artificial intelligence. The purpose of the Firefly tool for Premiere Pro is based on this.
Generative Expand in Premiere Pro inserts new content based on existing content at the end of an existing video clip – both video and audio.
Fujifilm introduces the X-M5 system camera for beginnersvideo generator on the web
The Firefly Web App also creates videos using text and image prompts. For example, images can be animated or entirely new ideas can be implemented as video clips based on text input.
Like the image generator, the output of the video model can also be specified in the web app via the palette menu. For example, you can select the aspect ratio and frame rate. In the camera menu, Firefly offers movement patterns such as “zoom in” and “zoom out”. You can also set the camera angle.
In the Adobe Firefly web app, you can use the sidebar in the video model to set the aspect ratio, frame rate, and camera movement, among other things.
(Image: Adobe)
Legally safe according to Adobe
According to Adobe, Adobe trained its AI service’s video models with data from Adobe Stock Photo Agency offerings, as well as public domain videos and those for which copyright has already expired.
Its purpose is to exclude copyright violations: according to Adobe, the generated images, graphics, layouts, and videos are “commercially safe”, i.e. legally harmless for commercial use.
Adobe also integrates Firefly into the Content Authenticity Initiative (CAI) to authenticate the origin of generated data. Adobe’s Firefly service marks created content with a note in the metadata that identifies it as AI-generated.
Prices and availability
The full Creative Cloud subscription including Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro and After Effects costs 66.45 euros per month, the subscription for a single application costs 20.78 euros per month. Adobe Design Apps charges 11.89 euros per month for a photo subscription with Adobe Express and Lightroom.
Creative Cloud customers get 1,000 credits per month, Lightroom users get 100 credits, and customers of other individual apps get 500 credits each. You can add 100 credits to your Firefly subscription for 5.49 euros per month. Adobe deducts a credit for each element produced from Firefly. At the end of the month, unused quota expires.
(AKR)
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