Does Amazon in the United States use fake discounts to convince customers to buy homemade Fire TVs? A Florida plaintiff is accusing the online retailer of doing just that. He has filed a class action lawsuit against Amazon in the Western District Court in Washington, which may include other affected parties.
Advertisement
Allegation: Amazon systematically uses fake discounts on its product pages to mislead potential customers. According to the lawsuit, the discounts displayed on product pages are intended to give the impression that customers can get cheaper prices. In fact, the original list price, which is displayed as the comparative price, is inflated. Accordingly, the discounts shown are false.
Child protection: Commissioner calls for securing IP addressesList price expires after 90 days
As posted on the Amazon US information board Statement of Claim As can be seen on a screenshot, the list prices used for comparison must have been viewed in the last 90 days. According to the lawsuit, Amazon does not follow this rule: For most of the Amazon Fire TV televisions examined, the list price was last requested in 2023. The TVs have been getting cheaper for several months since then. According to Amazon’s own rules, the list price can no longer be displayed as a comparative price.
In Germany, Amazon’s information board does not provide any information about when the list price was last seen. Instead it says, “The list price/MSRP is the suggested or recommended retail price of a product as stated by the manufacturer and made available by the manufacturer, supplier, or dealer.” “Amazon only displays the list price/RRP if the product was offered at or above the list price/RRP by at least one retailer on Amazon.de.”
“Discount not genuine”
In the United States, however, the information is more explicit — and violations can be more easily proven. “Each Fire TV displays in bold print a percentage discount, a list price, a sale price, and a statement that the alleged discount is only being offered as a ‘limited time offer,’” the plaintiff writes. “But because the percentage discount and the alleged ‘limited time offer’ were based on list prices that were not real, the discount and limited time offer were also not real.”
The plaintiffs called on Amazon to stop this practice in the future. According to the lawsuit, the jury should also determine the amount of damages. Amazon has had to deal with similar lawsuits several times. The Superior Court of the State of California banned Amazon from doing so in 2021To deceive its customers with list prices. Amazon ignored these rules, writes the plaintiff from Florida. The company has not yet commented on the current lawsuit.
(There)
Online ID: Citizens should be able to reset the PIN for EID online
