Samsung Electronics Presented models today Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25Which is characterized by the inclusion of multimodal AI agents to change the way users interact with their phones and their environments. The company’s latest flagship smartphone features powerful AI processing, while enhancing photography with the next-generation ProVisual Engine and delivering advanced performance powered by the Qualcomm Snapdragon 8 Elite Mobile Platform for Galaxy.
The Galaxy S25 series, thanks to the UI 7 system, becomes a true AI assistant that understands the context of the user’s needs and preferences. This is the starting point of a vision shared with Google to work together with developers and partners around the world to reimagine Android by putting AI at the center.
By integrating AI agents with multimodal capabilities, Galaxy S25 interprets text, voice, images and video, enabling more natural interactions. Circle to Search with Google updates makes search useful, fast, and relevant on your phone screen. Circle to Search with Google recognizes phone numbers, emails, and URLs, so you can call, send an email, or visit a website with one tap. You can also perform quick searches with relevant suggestions and easily switch between apps to perform tasks like sharing a GIF or saving event details.
The Galaxy S25 represents a breakthrough in natural language understanding, making everyday conversations easier. Simply find a specific photo in the gallery or ask to adjust your screen font size in the settings. Simply press and hold the device’s side button to activate Gemini and enjoy other capabilities, among Samsung and Google apps, as well as third-party apps like Spotify.
personalized experience
In the Galaxy S25 series, it is the Personal Data Engine that powers AI functions by analyzing data to deliver a completely personalized experience that reflects user preferences and usage patterns. This information enables personalized experiences like finding an old photo in the gallery using natural language, or getting daily tips with Now Brief, which provides relevant information at all times and is accessed through the Now Bar widget on screen lock May go. All custom data is kept private with encryption keys stored in Knox Vault.
Post-quantum cryptography has also been introduced, which protects personal data against emerging threats that may increase as quantum computing develops. In this scenario, an additional and reinforced layer of device security designed for the era of AI and hyperconnectivity has been created. Additional updates include an updated Auto Locker, additional maximum restriction settings, improved anti-theft protection, and a new Knox Matrix dashboard to monitor the security status across the ecosystem of connected devices.
maximum power
This series is equipped with Qualcomm Snapdragon 8 Elite processor for Galaxy. It is a powerful chipset optimized for the Galaxy, delivering a performance increase of 40% on NPU, 37% on CPU1 and 30% on GPU compared to the previous version. This power allows more AI experiences to be processed on the device without compromising performance.

It includes advanced and efficient AI image processing with ProScaler to achieve a 40% improvement in image scaling quality, while Samsung’s Mobile Digital Natural Image Engine (MDNIE) integrated into the processor via Galaxy IP for greater energy efficiency of the screen. With optimized technology.
The Snapdragon 8 Elite for Galaxy is also equipped with Vulkan Engine and improved ray tracing for smooth and realistic mobile gaming.
The chipset offers sustained usability due to a 40% larger vapor chamber and an optimized thermal interface material (TIM) that provides a 20% improvement in the thermal efficiency of the device.
taking pictures
The new 50-megapixel ultra-wide-angle camera sensor on the Galaxy S25 Ultra brings a significant improvement over the previous 12-megapixel, delivering clarity and vividness in low-light conditions. Furthermore, it increases the level of detail in macro photography by four times.
10-bit HDR recording is now implemented by default and provides four times richer color expression than 8-bit. The Galaxy S25 can capture details in any lighting conditions. Low-light videos become sharper, as the processor is prepared to analyze motion and timing and reduce noise more effectively.
It offers a range of tools that were previously limited to specialized software, making advanced editing accessible to everyone. Audio Eraser makes it easy to remove unwanted noise from video. By separating categories of sounds – such as voices, crowds, wind, music, nature and background noise – the user will be able to control what is reduced or eliminated completely.
Among other capabilities, it has also improved Portrait Studio, allowing you to create personalized avatars with more realistic facial expressions. Filters, for its part, introduces new analog style filters, which provide a filmy aesthetic to photos and videos.
Design and price
The Galaxy S25 series features an iconic design with an approach based on simplicity and emotion. The Galaxy S25 Ultra includes reinforced titanium and the new Corning Gorilla Armor 2, a material that is more wear resistant than glass. It combines Corning Ceramic Glass with a proprietary surface treatment that helps provide anti-glare surface treatment and scratch resistance as well as advanced drop protection.
All external components of the Galaxy S25+ and S25 now contain at least one recycled material, as their metal frames include recycled armored aluminum for the first time.
All Galaxy S25 series devices use a minimum of 50% recycled cobalt for their batteries.
Availability

The Galaxy S25 series is now available for pre-order, and will launch on February 7. The Galaxy S25 Ultra will be available in Titanium Blue, Titanium Black, Titanium Silver, and Titanium Grey. The Galaxy S25 and Galaxy S25+ will be available in grey, navy blue, blue and mint colors.